Sometimes I come across a brand that you actually look forward to engaging with. Not because of a contest, or giveaway but because you know the interaction will be fun, make you smile or feel good after the interaction. A brand that stands out in a crowd. Maybe it is the person behind the brand, but since the brand was smart enough to hire them, I will give them credit.
I am not talking about the product or the service, because for me to spend my hard earned money quality and value has to be a given. In every industry there are products and services that are quality and comparable, so what sways me to buy one brand over another?
On social media there is a lot of noise. Chatter and promos, and I admit I contribute to the volume of chatter for sure. I answer tweets and questions tweeted out. Mostly it is silly chatter, but I watch and notice if brands respond, and how they respond. I notice if they reach out to people without prompting. Sure it is all about my ego, it makes me feel special, but I notice.
Another thing that I notice about brands is if and how they are involved and give back in the community, charities. If all things are equal in quality and price, then it is this that will differentiate one from another, and I notice.
That positive feeling extends to every time I use that brand's product, service or visit their establishment.
Boston Pizza engagement has remained consistent for me. Fun interaction on social media, great service in the restaurants, and active giving back to the community. I look forward to chatting with them on twitter and facebook. I feel good about bring my friends and family there.
So it is not surprising they have stood the test of time.
They are celebrating their 50th Anniversary this August with a special Anniversary Menu and a contest to win a Boston Pizza Party for you and 30 of your friends and family.
Join me in wishing Boston Pizza a Happy 50th Anniversary!
and good luck to those who enter the #BPPizzaParty Contest!
Yep, just me Cathy thinking out loud about Boston Pizza (and maybe Bacon Carrot Cake)
Note: I was not compensated for this post in any way. In fact Boston Pizza will only know I have written this post once it goes live. I merely wanted to share with my readers a great contest, and give a well deserved shout out to a great brand.