Thought We Had A Thing?! #BrandsandBloggers Expectations & Disappointment

Brands and Blogger Relationships: Dealing With My Disappointment 

Hey! Over Here! Remember Me?! I thought we had a thing.

It's not often I question a brand's choices when it comes to who they pick as influencers, ambassadors or to work on a given campaign. Each brand has a vision for their overall branding, specific campaigns, and targets they want to reach. I understand that many factors go into each campaign, and there is no shortage of great bloggers who bring impressive skills to the table. But every now and then I feel disappointment in a brand which I find hard to brush off. 

This post is not about a single brand or campaign. I can count on one hand the number of times I have felt this way about a brand in relation to my blog and blogging. It is not a rant, but rather a personal reflection and a statement that "it's just business, and not personal" isn't true for me. It is personal for me with each post, or decision to share content. 

I find it hard not to feel snubbed, if after willingly supporting a brand, sharing their content, and working with them more than once on a specific campaign I discover by way of social media I have now been overlooked for that campaign. It could be that the brand is looking to a whole new group of bloggers, or influencers in a specific niche. But Nope, that was not the situation in these cases. It could be they didn't think I was a good fit, but I have had nothing but positive feedback about my participation in the past. It could be that a different PR team is handling the campaign, but it's the brand that hires the PR team., surely there is some conversation about who has participated in the past. So I can only assume they have simply failed to see me, or my value. While for the brand this choice may be for a single campaign, my feelings about being included or excluded last much longer. 

Realistically the bloggers participating in these campaigns or ambassadorships are successful, with a proven track record, and numbers I only aspire to have, but even so I think my long-term value makes it worth including me in select and specific campaigns. I don't begrudge those chosen to participate. I'm at the same time both happy for the bloggers' success, and disappointed in the brands short sightedness. I'm small but not invisible or insignificant, and besides I thought we had a thing.Wait! Did I just get the brand equivalent of being dumped by text message?! 

So I respond in the only way I can. I simply stop sharing or engaging with that brand. They won't notice, nor will the PR firm for the brand that has made the decision not to see me. It's unlikely that the brand or the PR firm will ever read this, or know I feel this way, and that's okay. The posts I write aren't about getting something or getting back. Writing it down helps me to take a critical look at what I'm feeling, and gives me a place to file those feelings, and move on. Plus it helps me to better manage expectations for future brand relationships, and these are all good things.

Blogging is similar to being a stay-at-home mom, in that it rarely comes with the clear and easy to interpret feedback regular performance appraisal provide. I do wonder if others feel this way, or am I just being too sensitive. I try not to think out loud about this type of thing because I don't want my expressing these feelings to be misinterpreted as whining or having entitlement issues. Although I'm quite capable of both of those it's not the case today. Well enough of that, time to file this under Blogger Issues and move on, because tomorrow is another day filled with possibility.

Yep, just me Cathy thinking out loud about my #BloggerIssues