I know this is going to sounds silly, even before the words are typed, but I think about it so what better place to talk about it than here. The
truth is we have insight into people through their actions, or lack of actions,
including social media following, and interaction.
I know it is not about
the numbers, and who follows you or not. I know it should not matter if someone
or a brand follows back, or interacts. I know that expecting a hello that is no
way related to a promo, contest, or twitter party is probably unreasonable.
Clearly brands have an agenda, as do the bloggers that generate income from blogging, and those tweeting hoping to win a prize. Common sense says when following so many people it is
hard to connect with everyone regularly.
I know I know I know.....but
you know what? It does matter to me.
I had a conversation with my husband
a while back about interviewing potential employees. He had been told more than
once he was excellent at interviewing. So I asked why do you think that is. His
response was; when you genuinely take an interest in the person you are
interviewing and you listen, you'll know the questions to ask, and they will
share with you all you need to know. My response was "so you pretend
to care", and he said "no, I actually care what they have to
say". It seemed a bit forced to me, but after thinking about I realize it
really is as simple as choosing to care. It is through taking a genuine
interest that you listen and can then ask the questions that matter, then
determining if this person will be a good fit. Clever man, I knew I
married him for some reason.
The point I am trying to make
is by genuinely taking an interest in someone as a person not just as a means
to an end, you get all the information you need, and generally a happy
ending. I make it a point to try to share information, and to promote
brands and bloggers I like. I really make an effort to read posts, and
interact just to say hello, or "loved your post", not just enter the contests. I follow many not
because I want to read tons of pitches and marketing blurbs all day long, I follow them despite that. I am sure that many follow me despite the volume of tweets
(I tweet a lot, no question) and the multitude of subjects I tweet about. I
appreciate when people, bloggers, and brands follow and interact with me on a
personal level even if much of what I tweet does not fit their niche. It matters
to me, and in turn I am very loyal to those who take the time. They are proof
that it is possible for even very big and popular people, bloggers, and brands
to follow and interact in a meaningful way. To those who do Thanks, and to those who don't you should.
I think we all want to be
more than a number or sale or stat. I'm not a contester (but I do enter lots of contests) and participate and in twitter parties. I am not a brand
ambassador but I do share and support brands. What I am is in a position to
interact and promote the brands and bloggers that are genuine and I feel good
about. If I reach out to someone to say hi, or answer a question asked I am in
a position to maybe add value in some way. I am most definitely am in a
position to make purchasing decisions about the majority of items bought for my family.
OK so what? What does that
mean and who cares? Well the thing is social media is a way to have two way interactions
with brands, bloggers, and people in general. It is from these interactions
that I form an impression. I make decisions about what I purchase based on these
experiences and interactions. I decide who will get my valuable time from these
impressions. Further more in my life outside of social media, I share the good
and bad experiences and impressions with friends and family, and listen to the experiences they share. They too make decisions on the information shared. Then like Faberge Shampoo commercial from the 80's (dating myself here) "I told two friends ... and they told two friends, so
on". So even just from a pure marketing and sales point it pays to take the
time to say hello, and maybe get to know that person who tweets a lot about all
sorts of things.
I recently came across this post (Jan. 2014) I am adding this link because I think the principles speak to some of what I am trying to say. Four Dale Carnegie Principles Social Marketers Can Implement
Yep, just Cathy thinking out loud again.
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